10/11/2023 0 Comments One mobile market gamesIt’s predicted that in 2019, 2.4 billion people will play mobile games around the world - that’s almost one-third of the global population. Today, mobile games account for 33% of all app downloads, 74% of consumer spend and 10% of all time spent in-app. What’s interesting is why everyone is talking about games, and who in the market is responding to this - and how. In fact, over the last 18 months, the global gaming industry has seen $9.6 billion in investments and if investments continue at this current pace, the amount of investment generated in 2018-19 will be higher than the eight previous years combined. With this tremendous growth (10.2% YoY to be precise) has come a flurry of investments and acquisitions, everyone wanting a cut of the pie. Why non-internet companies are buying into adtechīy the end of 2019, the global gaming market is estimated to be worth $152 billion, with 45% of that, $68.5 billion, coming directly from mobile games.
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